I recently asked online marketing expert, Dale Knauss, about the biggest marketing mistakes he sees from ecommerce sites.
His response was full of great advice and I was so impressed that I got him to agree to pass it on to Drundo's clients. Hopefully you’ll find it as useful as I did.
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Most ecommerce shopping carts such as AbleCommerce, VevoCart and AspDotNetStorefront use the United States Postal Service (USPS) to provide shipping rate calculations for purchases. This requires that you sign up for a free USPS Web Tools account, and obtain the required API key.
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This post describes some Search Engine Optimization (SEO) Tips for Ecommerce sites running AbleCommerce 7.0.x in a Windows 2008 IIS7 environment. The rules can be used with any web site running on IIS7 and later versions, however the url rewriting code listed below has only been tested with AbleCommerce 7.0.x
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Q: What is a Merchant Account?
Quite simply a merchant account allows your business to accept credit cards. Typically this is used to describe the ability to accept Visa and MasterCard credit cards but does also include American Express, Discover Card, and other types of credit cards.
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1. Download and uncompress the following file in a temp folder : LinkPoint-Windows-2008-64bit.zip (572.61 kb)
2. Copy Interop.LPICOM_6_0Lib.dll and LinkPointTransaction.dll to applicaiton /bin folder
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Interesting post from Rand Fishkin (seomoz.org) :
http://www.seomoz.org/blog/diagrams-for-solving-crawl-priority-indexation-issues
Drundo supports the ability to publish SPF records for domain name(s) using our name servers. SPF records are published by entering the SPF policy as a DNS TXT record.
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Google Data feeds are a convenient way to create multiple items in Google Base. Feeds are assigned an item type, which classifies the feed according to what sort of items it contains. AbleCommerce 7.0.x fully supports Google Data Feed genearation directly from within AbleCommerce admin interface (Administration > Marketing > Feeds > Google Base).
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WinMerge is an Open Source visual text file differencing and merging tool for Win32 platforms. It is highly useful for determining what has changed between project versions, and then merging changes between versions.
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1. If you’re launching a new site, or new content, write an introduction and submit it to social bookmarking sites like Digg and Reddit
2. Have a GREAT product. All of the marketing/advertising in the world will do you NO good if your product is sub par.
3. Is your product groundbreaking? Will you leave individuals with no choice but to talk about your product or service?
4. Use keywords in your image alt tags.
5. Make sure to include appropriate keywords in your title tag, search engines show more prominence or importance to keywords here.
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